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About Us
Jason South, director of St Emilion
Wine Tours, is a New Zealander who has lived in France for many
years. He is married with a French wife and young son and is fluent
in both English and French (imperative when translating for English-speaking
clients).
Jason has become an avid wine enthusiast,
having arrived in France in the late 1990s. He was imported to the
country to play professional rugby, which he did for several seasons
with UA Libourne and RCC Hyeres. During his playing career, Jason
had the fortune to come into contact with many of the principals
in the wine industry in France, particularly those around the St.
Emilion and Pomerol districts where Libourne is located. He was
previously employed by prestigious Chateau Cheval Blanc in
an apprentice position, widening his knowledge and understanding
of the region, its wines, and wine-making techniques.
Several of the presidents and players of the rugby clubs
he represented are prominent winemakers and chateau owners. It was
from these close friendships that his business , St. Emilion Wine
Tours, was born.
Among Jasons
regular tour stopovers are Chateau La Clide and Chateau
St Pey, both makers of St Emilion Grand Cru merlots and both
owned by former rugby friends. Other tour destinations include Chateau
Belair, as well as internationally renowned Chateau Cheval
Blanc and Chateau Figeac, all makers of Premier Grand
Cru Classe wines.
The unique value of St. Emilion Wine Tours
with Jason is that he provides that extraordinary personal touch.
Part of the tour includes meeting the winemakers and visiting the
inner sanctum of each vineyard, being among the barrels and fermenting
tanks, and often even having the tasting wines drawn from barrels
by beaker.
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